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- 7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clich©d sound effects. Now, you can use audio to mult ...
Author: Roger C. Parker
Category: business-finance - 3 Money-Making Reasons to Display Your Newsletter on Your Website
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they™re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each ...
Author: Roger C. Parker
Category: business-finance - How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world. Humor ope ...
Author: Roger C. Parker
Category: business-finance - Save Time and Boost Profits with Free Content
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects. Public domain refers to information free from copyright protection. The two most important s ...
Author: Roger C. Parker
Category: business-finance - Covering All The Bases: How to Make Sure Your Newsletters Get Opened and Read
It™s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month. Coveri ...
Author: Roger C. Parker
Category: business-finance - How to Avoid the 11 Biggest Mistakes of First Time Authors
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due.1.Unrealistic expectations. Do ...
Author: Roger C. Parker
Category: book-marketing - 4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching an agent to represent you, you should finalize the presentation of your book.Agents don’t have time to waste dealing with publish ...
Author: Roger C. Parker
Category: book-review - Proofreading for Profits
How to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them. Spell checking is just the start of your proofreading tasks. Don’t let simple gramm ...
Author: Roger C. Parker
Category: marketing - Profiting With Blogs
How to Profit From a Blog Blogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing anything about web programming or html. Blogs complement, rather than replace, your ...
Author: Roger C. Parker
Category: marketing - 5 Ways to Mine Gold From Your Testimonials
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales. Testimonials work because customer comments are ...
Author: Roger C. Parker
Category: marketing
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