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  1. Keyword Ownership: What It Is And Where It's Headed
    Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought ...
    Author: Richard Zwicky
    Category: computers-internet

  2. Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
    Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engin ...
    Author: Richard Zwicky
    Category: computers-internet

  3. Meta Tags- What Are They and Which Search Engines Use Them?
    Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we™ll start with the easy part Meta Tags are lines of HTML code embedded i ...
    Author: Richard Zwicky
    Category: computers-internet

  4. A Way for Search Engines to Improve
    Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content ...
    Author: Richard Zwicky
    Category: computers-internet

  5. Why Search Engine Traffic Should be Your Top Priority
    Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people ...
    Author: Richard Zwicky
    Category: site-promotion

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