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- Market Your Cookbook
Divine recipes, luscious photographs “ this is your first cookbook and you look forward to those big royalty checks. So what's your marketing plan for this book? What are you doing to increase sales? New writers often think the publisher arranges for all publicity. Not true. As the writer, you ...
Author: Pamela White
Category: food-drink - On Writing: Visualize Your Writing Success
I was one of those children who know early on what they want to be "when they grow up." "I'm going to be a writer," I told my parents. "I'm going to write books," I said to my teacher. When they stopped laughing, I took my secret dream and buried it. But I did know who I was and who I was going to ...
Author: Pamela White
Category: writing - Food Writing: Finding Your Niche
An overused bit of advice aimed at new writers is to write what you know. It's also pushed on experienced writers. But like other aphorisms, this one rings true. I was a writer for years before I found my calling in food writing, yet if I had only looked deeper into myself I would have seen the pot ...
Author: Pamela White
Category: writing - On Writing: Give More
My husband and I took a weekend trip to do some holiday gift shopping. After dinner we stopped at a supermarket to pick up munchies and sodas. As we were checking out, Jason, the cashier, asked us if we had the store's value card which offered deeper discounts on some items. We said no and that we w ...
Author: Pamela White
Category: writing - Finding Experts, Sources and Contacts
I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in the article. Instead of giving up, I got online and within 12 hours had more experts than I needed and a finished article. Breaking into a n ...
Author: Pamela White
Category: writing - Make Money as a Ghost Food Writer
Like high pay? Have self-confidence? Know food; write well? Ghostwriting may be a career move for motivated writers who are willing to write for high pay but no credit or byline. Simply put, a ghostwriter is someone who writes a book, speech, article or editorial that will be published under someon ...
Author: Pamela White
Category: writing - Those Deadly Deadlines
My back hurts and head throbs. The lights are too bright; the temperature too cold. Is it the flu? Some as-yet unnamed dread disease? No, it’s just that it’s already 8 p.m. on a Sunday and I have a deadline for my weekly column in a short twelve hours. I have asked writers I’ve met over the years ...
Author: Pamela White
Category: writing - One-Time, Low, Low, Introductory Rate
Each week day brings a pack of mail from banks offering me and mine low introductory rates that are meant to pull us in and commit ourselves, right before the rates go up. Writers face similar ‘bait and switch’ techniques when applying for writing opportunities. Last month I was contacted by a webs ...
Author: Pamela White
Category: writing - Six Weeks to Sustained Self-Promotion
Writers write. Want more money? Then memorize this phrase: "Writers promote." Think you don't have time to organize a marketing plan for yourself, your books, your website? Try this six-week plan to a sustained program of self-promotion and you, too, will find new friends who will help you, ...
Author: Pamela White
Category: writing - Finding Writers' Markets
Last week I drove my son to buy art supplies he needed for a new class. We picked out the few items we didn't have at home already, including a very important sketchbook. He hovered near the shelf, studying the different styles of sketchbooks, caressing the different types of paper. He held two or ...
Author: Pamela White
Category: writing
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