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- Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives. (3) Identify a problem and show people ho ...
Author: Michael Southon
Category: business-finance - Is Someone Stealing Your Source Code?
That's a question that worries many people on the Internet. And some people go to great lengths to hide their source code. There are several reasons you might want to conceal the source code of your web pages: if you have web pages that rank highly in the search engines, you don't want people t ...
Author: Michael Southon
Category: computers-internet - The Key to a Successful Affiliate Program
Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card. On one side was a riddle that didn't make much sense, but on the other side was an 'Inspirational Quote' that made a lot of sense. So much so, that ...
Author: Michael Southon
Category: marketing - How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing technique either: A) replicates itself over and o ...
Author: Michael Southon
Category: marketing - Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up to be the greatest threat to online marketing. The threat comes not from sp^mmers themselves, but from the ...
Author: Michael Southon
Category: marketing - How To Create a Perpetual Traffic Generator
What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? For many people, their reaction is this: "But I'm not an expert - how can I write an article?" Well, you don't ha ...
Author: Michael Southon
Category: marketing - Review: Profit From The Author Inside You
I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'. It's worth pointing out right at the start that Roger Parker does know what ...
Author: Michael Southon
Category: online-business - Instant Success or Gradual Improvement?
We live in a culture of instant success. This is especially so on the Internet. Everyone wants to become an 'Overnight Millionaire', 'Retire Quickly', 'Get Rich Quick', and so on. Unfortunately, it doesn't work - except in rare cases. But here's a system that does work - it's called evolution ...
Author: Michael Southon
Category: online-business - A Guide To Automated Email Marketing
You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing. About 95% of visitors will not buy on their first visit to your website - in fact, most of your customers will have to see your message 7 times before the ...
Author: Michael Southon
Category: online-business - How To Reverse Engineer Your Success
The best and fastest way to learn how to make money on the Internet is to buy the marketing books of successful web marketers. You can find a selection of marketing books at these sites: http://www.ebooksnbytes.com http://www.freezineweb.com/mktg-books.html http://www.free-ebooks.net/ ...
Author: Michael Southon
Category: online-business
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