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- Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising. A simpl ...
Author: Kathleen Gage
Category: business-finance - What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who says differently probably isn™t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of considera ...
Author: Kathleen Gage
Category: business-finance - A Great Marketing Model “ Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn™t have to be as complex as some people make it out to be. It™s simply a matter of understanding who you are marketing to “ your ideal customers “ and then coming up with a system that keeps your name in front of t ...
Author: Kathleen Gage
Category: business-finance - What Is Your Legacy of Success?
Success! Easy to talk about, but difficult to achieve. Or is it? Success is defined differently by virtually anyone you ask because success is a very personal experience. Is your definition of success based on the values, dreams and beliefs of others? How often do people strive for accomplishments t ...
Author: Kathleen Gage
Category: business-finance - How to Turn an Idea into $100,000
Do you ever wonder why some people seem to get all the lucky breaks in business while others struggle to barely get by? They seem to be in the right place at the right time. Fact is, maybe they™re not at the right place at the right time; maybe they just know how to make things śhappen.ť As a bu ...
Author: Kathleen Gage
Category: business-finance - Can You Really Make Money While You Sleep?
If you™ve been utilizing the Internet for any length of time it™s likely you have been bombarded with junk mail claiming you can make money śwhile you sleep.ť Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep? The answer i ...
Author: Kathleen Gage
Category: business-finance - The Only Option is to Succeed
With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, "Have I achieved my goals? Has my company achieved the outcomes we se ...
Author: Kathleen Gage
Category: business-finance - A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and pro ...
Author: Kathleen Gage
Category: business-finance - Your IR is Essential to Your Market Position
Often people look for the latest and greatest bells and whistles to market their company. Fact is, one of the most powerful marketing strategies is one that many folks overlook. Something that can make or break a person™s reputation and their ability to gain and maintain strong position is their IR ...
Author: Kathleen Gage
Category: business-finance - Are You a Trendsetter or Someone Who Will be Left Behind?
Recently, I had a conversation with a friend in the San Francisco Bay Area who has owned her business for nearly 30 years. After catching up on the family and all our pets, we ended up talking about business. Makes sense since years ago we collaborated on many successful major entertainment events i ...
Author: Kathleen Gage
Category: business-finance
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