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- Branding: It's more than a logo
Branding: It’s more than a logoBy Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is frequently tossed about in the marketing and advertising w ...
Author: Julie Chance
Category: branding - Putting Your Website to Work
Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the internet in general to promote and grow their businesses. So how can you be sure your websi ...
Author: Julie Chance
Category: marketing - The 3 Cs of Effective Marketing
Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of your target market. You want to change their behavior from not buying your product or service to b ...
Author: Julie Chance
Category: marketing - Branding: It's More Than a Logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word “branding” is frequently tossed about in the marketing and advertising world by marketing professionals and customers ...
Author: Julie Chance
Category: marketing - Sell Without Feeling Like A Used Car Salesman
Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. But you don’t have to don a plaid jacket and adopt the sales ...
Author: Julie Chance
Category: marketing - The Building Blocks to Effective Marketing
The Building Blocks to Successful Marketing It’s More than Sales and Advertising By Julie Chance Whether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune and ...
Author: Julie Chance
Category: marketing - Contact Management
Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shorel ...
Author: Julie Chance
Category: marketing - Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketing message or ...
Author: Julie Chance
Category: marketing - Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers Have you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers c ...
Author: Julie Chance
Category: marketing - Are You a Cultivator or a Harvester?
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either Cultivators or ...
Author: Julie Chance
Category: marketing
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