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- New Ideas For Small Business Holiday Marketing
2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations - trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and good. Today I want ...
Author: J D Moore
Category: business-finance - Overcome Small Business Sales Resistance
He calls it "the Extractor". Last week, my Guerrilla Marketing buddy (and top marketing consultant), Mary Eule went to the South Carolina State Fair. An inventor had set up a booth where he was selling a device he created for extracting nails. He was a contractor and he noticed that he spent too muc ...
Author: J D Moore
Category: business-finance - Marketing Secret: Emotions are Contagious
Copyright 2005 Marketing CometYou may know a few vampires. You know - the people that seem to suck the energy out of a room when they walk in leaving everyone feeling depressed. You probably also know people who, "light up a room" when they walk in. You might describe someone you just met as "rubbin ...
Author: J D Moore
Category: business - Positioning in Small Business Marketing
Copyright 2005 J D MoorePositioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique ...
Author: J D Moore
Category: business-loan - The Tao of Sales And Marketing: The Only Reason Anybody Buys Anything
Here's the #1 secret to sales and marketing: No matter what veneer we put on it, there is only one reason in the whole world that anybody buys anything. Master that concept and rule the world. I'm working on it - join me. So here it is: the only reason that anybody buys anything is to feel relative ...
Author: J D Moore
Category: marketing - Penetrate or Expand - Which Customer Targeting Strategy Is For You
Just about every business would just love to have more customers. Just how you go about getting them is the million dollar problem. Here's some insight into the two basic ways to build up your customer base. Expansion: An expansion strategy seeks to add new markets to a product, service, or company ...
Author: J D Moore
Category: online-business - The Ancient Art of The Samurai May be Just What a New Generation Needs
The new generation of 8-18 year olds are digesting media at an increasing rate. This consumption may be leading to shorter attention spans and social withdrawal. Jujutsu, the ancient martial art of the samurai, offers a solution. ...
Author: J D Moore
Category: Health
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