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- 10 Power Tips for Presentations with Computer Projection
When was the last time you sat through a terrible presentation using computer projection? When was the last time you gave one? If you want to avoid disaster and give your career a boost then apply these ten tips the next time you present with the computer projector. And if you want to do a friend a ...
Author: George Torok
Category: career - How to Write Your News Release
Follow this step-by-step process to write and expose your news. Format Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sens ...
Author: George Torok
Category: marketing - How can You Build More Profitable Relationships?
You build relationships over time. They are easier to destroy than to build. Stay in contact by various means. Do more than merely show up at the regular networking meeting. Meet for coffee or lunch once in awhile. Make a phone call, send an email and mail a postcard. Different means of contact ma ...
Author: George Torok
Category: marketing - Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for no ...
Author: George Torok
Category: marketing - Handling Questions with Authority
At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you between a successful presentation ...
Author: George Torok
Category: marketing - Build Credibility, Value and Trust on a Shoestring
Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Yo ...
Author: George Torok
Category: marketing - Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping your business alive. Look at nature. Everything t ...
Author: George Torok
Category: marketing - Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". When times are tough some businesses stop marketing. They reason, 'No o ...
Author: George Torok
Category: marketing - Get More Impact From Your Annual Conference
How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to ...
Author: George Torok
Category: marketing
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