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- 9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity which means more business for you! These characteristics include: Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps ...
Author: Erin Ferree
Category: business-finance - Why Small Businesses Need Both A Logo And An Identity System
Why small businesses need both a logo and an identity system Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professio ...
Author: Erin Ferree
Category: marketing - Three Brand Identity Myths That Will Bring Your Business Down
Three Brand Identity Myths That Will Bring Your Business Down To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be ...
Author: Erin Ferree
Category: marketing - No Logo? Launching a Business Without a Logo Can Sabotage You
No Logo? Launching a Business Without a Logo Can Sabotage You Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.” Designing their own marketing mate ...
Author: Erin Ferree
Category: marketing - Create Your Marketing Machine to Plan for Marketing Success
Do you ever feel like you're constantly running around, trying to get your marketing materials put together and out the door? Are you frazzled by the marketing process, and driving your writer, designer, or printer absolutely nuts? Is your "plan" to just pick one new idea every now and then to imple ...
Author: Erin Ferree
Category: marketing - The Layers of Your Brand
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. ...
Author: Erin Ferree
Category: business - Business Card Basics
Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance. ...
Author: Erin Ferree
Category: business - The Great Two-Sided Business Card Debate
A business card is one of the most important marketing pieces that you'll develop for your company, since it is typically the first piece of your marketing materials that a new client will see. One of the most debated points in business card design is whether to print information on just one side of the card or to use both sides. There are many views on this controversy, and here are some that we frequently hear. ...
Author: Erin Ferree
Category: business - No Logo?: Launching a Business Without a Logo Can Sabotage You
The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult. ...
Author: Erin Ferree
Category: business - 15 Reasons Small Businesses Need a Brand Identity System
Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions... ...
Author: Erin Ferree
Category: business
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