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- Tough Times Demand Resilient Leaders
The stock market gyrates with unpredictable and heartburning results. Icons of solid companies become straw figures before balance sheets. Children are abducted from their front yards and networks of terrorists spiral throughout the world. Religious institutions cast shadows of duplicity while El N ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent śexperienceť and you™ll see what I mean. Here™s the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. Non ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Why Can't Microsoft Make "Soft" Packaging?
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters! Good luck finding any clue as to an easy way to open this fused bit of ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Storytelling - The Great Motivator of People
Storytelling - The Great Motivator of People In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits a ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Wanted: A Dictionary-Perfect Leader
Answers are often before our very eyes or in front of our noses - particularly if we read the American Heritage Dictionary! Explore with me how some of the multitude of definitions for the word "leader" actually serve as a performance standard for leadership. Leaving behind the standard definition ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning
Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning "Where do you get all your energy?" That's a question many of us are asked as we finish leading an intense management retreat, conducting a training session, or keynoting a major conference. My answer, after I jokingly say, "D ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Lessons In Leadership: What Not To Do... From A Canoe!
When it comes to fishing, my husband takes the lead. But his lack of leadership ability in a recent canoe trip on the Boundary Waters in Northern Minnesota offered wonderful lessons on how leaders can unknowingly screw up. (1) Assign responsibility without authority. Bill insisted that in order ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker. Having been the sponsored keyno ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance - Work Is A Four-Letter Word
I can hear the jokes already and most of them are not politically correct. Let me throw out a word that we often don't attach to work and yet I think it is a word of redemption, of contribution, of achievement, of community, and ultimately, of legacy. Here it is: LOVE. Kahil Gibran proclaimed, "W ...
Author: Eileen McDargh, CSP, CPAE
Category: business-finance
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