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- Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a f ...
Author: Bill Stoller
Category: business-finance - How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically de ...
Author: Bill Stoller
Category: marketing - The Four Seasons of Publicity - Building an All-Year Publicity Machine
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a rh ...
Author: Bill Stoller
Category: marketing - The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read. ...
Author: Bill Stoller
Category: marketing - Editorial Calendars: A Key to Business Publicity
Editorial Calendars: A Key to Publicizing Your Business by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp What is the one thing that all of the best public relations agencies do every year? They research and compile e ...
Author: Bill Stoller
Category: marketing - Press Releases for Every Occasion
To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait. Of course, smart Publicity Insiders already know that’s a prescription for failure. You know t ...
Author: Bill Stoller
Category: marketing - How to Create an Online Newsroom the Media will Love
From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology. Twenty years ago, the fax machine was a newfangled novelty. Our primary means of communicating with journalists was the telephone and the US Mail. The ...
Author: Bill Stoller
Category: online-business
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